I am guessing most people who have seen this ad, will know it is McDonald’s so why does McDonald’s continue to advertise?
McDonald’s advertises for the same reason Coke and Pepsi advertise: to keep their brand in the consumers’ minds. Yes, we’re all aware that they exist. But when it comes time to eat or drink something, they want you to think of them first.
Of course, they also advertise to let people know of a new product or promotion. But even that is so the brand remains fresh and continues to be favoured.
Because you were not thinking, I’m hungry yet, or if you were , you couldn’t decide what to eat. The ad hopefully makes you say. I’m hungry and I want some McDonald’s food. Now you can call Uber and they will deliver it to you so you can binge watch some TV shows.
Imagine if McDonald’s stopped all advertising tomorrow. There is still a good chance that they will be the first place people think of when looking for a new fast food meal for a short while yet. However, after a while of advertising hiatus, McDonald’s began to fade into obscurity. As a result, other fast-food restaurants would attempt to take over the newly opened market and be the new market leader.
There have been dozens of new and updated menu items from McDonald’s over the years. The marketing of what’s new regularly boosts sales for new and old products alike. Without advertising, the public would not be aware of these exciting additions to the menu.
Your business is no different. The success of branding depends on businesses being flexible, open to new ideas, as well as consistent in their branding efforts. By introducing new ideas to your customers, you will not only attract clients who are excited about the changes, but you will also highlight what your products and services already have going for them.
Consumers are compelled to act when they hear of new additions, deals, or improvements within a company. As a result, continuous advertising is necessary to keep the public updated about upcoming events.
With all of the benefits of advertising, it is no surprise that McDonald’s continues to market their products even after all these years. A company’s main goal is to remain at the forefront of the consumer’s mind by providing constant education about new developments and making powerful suggestions that will catch the attention of the public.
By reminding the public of your existence and the benefits you offer, you can make sure your business remains relevant and stays ahead of the competition. If you consistently promote your brand to consumers, it will allow you to remain at the top of the list when they are looking for your product or service.
If you work or run a business within the hair, beauty and wellness industry, Locate Your Look can help keep your business in the forefront of people minds at all times. Locate Your Look was created out of the need to offer an affordable and current approach to advertising and marketing for businesses in the industry. We specialise in helping businesses and professionals create an impact by educating and inspiring them to create an online presence that will convert people searching for hair, beauty or wellness services into new customers and profit.
