Why do salons find themselves with empty seats?

Slow days are inevitable with any business, large or small. And it’s no different for salons, because after every busy season comes the days in which you just can’t seem to find enough appointments to fill your schedule. From those occasional no-shows and cancellations to struggling to attract new customers.

Empty chairs come at a cost to your business because beyond the loss of potential revenue, you’re also paying for staff not working to full capacity, and at the end of the day, that can add up!

New Customers

The average hair & beauty business loses between 10-25% of its clients each year. 💇‍♀️ For that reason, it’s important for you to attract new business, build your customer base and market your salon constantly. 

While customer loss is a normal and expected part of the business cycle, there are ways to reduce attrition and improve retention efforts. Successful anti-attrition plans can help you decrease complaints, increase profits and use your marketing budget in a more effective way.

Last Minute Cancellations and No-Shows

Did you know you could be losing thousands per year from no shows and last minute cancellations?

As a salon owner, you want a full calendar, no no-shows, and 100% re-booking, but it is often the no-shows and cancellations that we overlook, but this is profit that is being lost. 

It is unrealistic to expect to completely eliminate salon no-shows and last-minute cancellations. However, with bills to pay, it is critical that we address this, and there are numerous tips for limiting them to true emergencies only.

New Team Members

It takes about 12 months to build a profitable salon clientele and it takes up to 24 months until you have your ideal client base. However, with the right marketing efforts, you can reduce this time to 4-6 months.