A Meraki star is part of the esteemed rating system for hair, beauty, and wellness businesses and is awarded for excellence in services. The stars are presented to the businesses themselves, rather than to individual stylists or therapists, meaning that owners with multiple establishments can hold an unlimited number of stars. Achieving a Meraki Star is equivalent to receiving a prestigious award in the world of beauty and wellness. Obtaining two or even three stars virtually guarantees that the business will be fully booked for months in advance by a constant flow of clients seeking top-notch services.
Becoming a Meraki Star business in the hair, beauty and wellness industry requires dedication, extensive training, and a commitment to excellence. Just like highly acclaimed chefs who earn Michelin stars, you must complete comprehensive beauty and wellness education, master a variety of techniques, and gain experience in providing top-notch services, creating unique treatments, and showcasing exceptional presentation skills.
Meraki Star inspectors beauty and wellness industry rating criteria:
1. Exceptional quality of beauty and wellness products
2. Mastery of techniques and treatments for optimum results
3. The essence of relaxation and rejuvenation embodied in the experience
4. Affordable luxury and value for clients
5. Consistent excellence in service delivery and customer satisfaction
In the beauty and wellness industry, receiving a Meraki Star is a prestigious honour that celebrates excellence in service and quality. The Meraki Star rating system is a rigorous and comprehensive assessment process that evaluates the quality of service provided by businesses.
One-star rating indicates a very good service, as determined by customer reviews and feedback submitted with photos of their service results and ratings of their experience.
Two stars represent excellent treatments worth considering, where Locate Your Look industry experts conduct in-depth interviews with customers to gather detailed reviews of their experience and gauge whether they would return and recommend the business to others.
Three stars signify exceptional care and expertise, achieved by a thorough on-site assessment by industry experts who scrutinise every aspect of the visit, including treatment quality, ambiance, and customer service. After each assessment, a detailed report is compiled, and the Meraki Stars panel carefully reviews the findings to determine which businesses merit the prestigious three-star rating.
Winning stars is one thing, keeping them is a whole different game. If standards start to slip, then the stars go with them!
For hair, beauty, and wellness businesses – in the world according to industry awards and recognition, gaining or losing accolades has the potential to influence the trajectory of a salon or spa. For beauty enthusiasts – self-care is a vital part of life. When combined with wellness retreats or beauty treatments, it becomes more than just pampering – it’s a lifestyle choice, a form of self-expression, and a way to connect with local beauty practices. And when that self-care experience is in an award-winning salon or spa, you can be sure it will be a truly extraordinary and unforgettable treatment.
For a salon business, there is no greater accolade than being awarded a prestigious Meraki star. Well, except for being awarded two or, the top award, three.
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