The success of any salon is to attract new clients. Reach and engage with clients looking for your services in your location.
The biggest challenge the hair and beauty industry faces right now is attracting new customers. Certainly, you have your regulars, but with time, you’ve certainly observed that the list gets shorter. Your clients might move away, change habits or simply disappear.
We’ve looked at some data for you to support this, and it turns out that beauty salons lose between 10% and 25% of their clients every year. You can’t really change this; it’s entirely normal. So don’t worry about it.
You can’t stop some clients from leaving, but with the right strategy, you can attract new ones to replace them, and grow your client base. So, we bring you 10 effective ways to do just that.
1. Word of Mouth: Your reputation and reviews are of utmost importance when it comes to attracting new clients to your salon. Clients typically rely on recommendations from friends or what they can find online through stylists’ portfolios.
2. Social Media: Use social media platforms like Instagram and Facebook to showcase your work and interact with potential clients. Offer promotions, giveaways, and post daily.
3. Online Listing Platforms: Register your salon on online directories and review sites like Google My Business, Yelp and Locate Your Look to give your salon more visibility.
4. Partnering: Partner with related businesses like spa centres and wedding planners to gain more clients. Locate Your Look community group can help with this.
5. Community Services: Attend community events and offer free promotional services to attract new customers.
6. Offer Deals and Discounts: Offer discounts on services to first-time customers and periodic deals to loyal clients. Locate Your Look last minute offers can help promote your white spaces without giving continue offers and paying huge commission rates.
7. Keep your Clients High: Offer complimentary refreshments and a relaxing environment while clients are waiting for their service.
8. Professional Photography: Hire a professional photographer to take pictures of your work, and make sure to include these pictures on your social media pages, your website and your Locate Your Look Gallery. This attracts potential clients who may be searching for inspiration.
9. Building a Brand: Work on building a brand that reflects your salon style and values. This will help attract clients that align with your values.
10. Create a Positive Experience: Focus on providing excellent customer service, and ensure that every client has a positive experience that’ll want them to return repeatedly.
There’s no one way to attract more customers to your salon – the options are endless, and the above tips represent just small part of a marketing strategy. If you use a diverse range of strategies to attract new business, you’ll be far more likely to do so successfully and enjoy all the perks that these new clients bring.
The good news is with the help of Locate Your Look’s complete platform of tools for businesses in the industry, the process of attracting those customers is more efficient and effective than it’s ever been before.
Kerrie Humphrys PTLLS – Founder of Locate Your Look
