If you stop marketing your services or products in an attempt to save money, you may spend less, but you’ll certainly receive less as well! Advertising and marketing your business is critical to its success!
You might know what you are doing, but no one else does! Sales and marketing drives business stability as well as business growth, and without it your business will sooner or later grind to a crawling pace, or even a halt. You need to be visible, and you need your target market to know that you are still open for business.
Everyone within your industry sector has been affected over the last few years, but if you continue to market and remain visible then you’re far more likely to be the business your prospects choose over them.
Your competitors are just as concerned about their marketing budgets as you are, so the greatest time for you to spend money on marketing is when they are spending less.
Your customers haven’t disappeared, their shopping habits may have changed, but they have not gone away. If you stop marketing your products and services there will always be someone else who is still marketing and they will be the ones who gain the customers (and potentially take some of your customers, too).
The coming months may be difficult for many businesses, but cutting your marketing budget in the short term will hurt your pipeline and exposure in the long run. Marketing will definitely increase your leads and enquiries, ultimately gaining new customers and increased profits for you and your business.
If you work or run a business within the hair beauty or wellness industry Locate Your Look can help you with your advertising, marketing and your online presence. I founded Locate Your Look to provide a cost-effective and up-to-date approach to advertising and marketing for businesses in the industry, while also providing a premier search experience to customers looking for their products and services. We specialise in assisting salon businesses in making an impression by educating and inspiring them to establish an online presence that will convert people searching for their services into new customers and profit.
Register your interest to and a member of our team will be in touch
Kerrie Humphrys PTLLS – Founder of Locate Your Look
