Meraki Star: Where Soul, Creativity, and Love Redefine Excellence in the Hair, Beauty and Wellness Industry.
A Meraki Star is part of the esteemed rating system for hair, beauty, and wellness businesses and is awarded for excellence in services. The stars are presented to the businesses themselves, rather than to individual stylists or therapists, meaning that owners with multiple establishments can hold an unlimited number of stars. Achieving a Meraki Star is equivalent to receiving a prestigious award in the world of beauty and wellness. Obtaining two or even three stars virtually guarantees that the business will be fully booked for months in advance by a constant flow of clients seeking top-notch services.
MERAKI STAR GUIDE RATING DESCRIPTIONS
- One star: A very good service.
- Two stars: Excellent treatments that are worth considering,
- Three stars: Exceptional care and expertise that is worth seeking out.
Becoming a Meraki Star professional in the beauty and wellness industry requires dedication, extensive training, and a commitment to excellence. Just like highly acclaimed chefs who earn Michelin stars, you must complete comprehensive beauty and wellness education, master a variety of techniques, and gain experience in providing top-notch services, creating unique treatments, and showcasing exceptional presentation skills.
Meraki Star inspectors beauty and wellness industry rating criteria:
1. Exceptional quality of beauty and wellness products
2. Mastery of techniques and treatments for optimum results
3. The essence of relaxation and rejuvenation embodied in the experience
4. Affordable luxury and value for clients
5. Consistent excellence in service delivery and customer satisfaction
How Does a Business within the Beauty & Wellness Industry Get a Meraki Star?
In the beauty and wellness industry, receiving a Meraki Star is a prestigious honour that celebrates excellence in service and quality. To determine which spas are deserving of this annual award, the Meraki Stars team selects a number of establishments in specific locations to be visited and evaluated by anonymous reviewers known as assessors.
These assessors will make multiple visits to the salon or spa at different times and in different seasons, ensuring a thorough assessment of the overall experience. They will scrutinise every aspect of the visit, from the quality and effectiveness of treatments to the ambiance and customer service provided.
After each assessment, the assessors compile a detailed report highlighting their findings and rating the business based on specific criteria. These reports are then reviewed by the Meraki Stars panel, who will carefully analyse the assessments and discussions to determine which spas are deserving of a Meraki Star (or two or three).
Can an industry business lose their Meraki Stars?
Winning stars is one thing, keeping them is a whole different game. If standards start to slip, then the stars go with them!
For hair, beauty, and wellness businesses – in the world according to industry awards and recognition, gaining or losing accolades has the potential to influence the trajectory of a salon or spa. For beauty enthusiasts – self-care is a vital part of life. When combined with wellness retreats or beauty treatments, it becomes more than just pampering – it’s a lifestyle choice, a form of self-expression, and a way to connect with local beauty practices. And when that self-care experience is in an award-winning salon or spa, you can be sure it will be a truly extraordinary and unforgettable treatment.
For a salon business, there is no greater accolade than being awarded a prestigious Meraki star. Well, except for being awarded two or, the top award, three.
