Why Hair and Beauty Professionals Should Focus on Their Own Business.
As a hair and beauty professional, it’s natural to feel a sense of competition with others in the same industry. But let’s be real – all that worrying about others opening up shop without the qualifications to match is a waste of time.
Don’t get me wrong, I understand why it can be frustrating to see unqualified individuals trying to enter the market. It’s unsettling to think that they might potentially harm the reputation of your industry or even worse, steal your clients. However, instead of wasting time worrying about the competition, I’m here to tell you that you should focus on what you can control – your own business.
**Why Worrying About Others Won’t Stop Them**
Let’s face it, no matter how hard you try to shut them down or discourage them from entering the industry, unqualified individuals will always find a way. They might not have the skills or experience, but they’ll find ways to market themselves and attract customers. And let’s be real, some clients might not even know the difference between a qualified professional and an amateur.
Instead of expending energy on worrying about what others are doing, why not focus on what you’re doing? Build relationships with your existing clients, offer exceptional services, and continually improve your craft. That’s what will keep them coming back to you and referring their friends and family.
**Focus on Your Own Business**
Rather than spending time worrying about others, invest that energy into promoting your own business. Here are a few ways to do so:
1️⃣ Update Your Online Listings: Make sure your business is listed accurately and consistently across platforms like Locate Your Look, Yelp, Google My Business, and more.
2️⃣ Social Media: Use social media platforms to showcase your work, share behind-the-scenes peeks, and engage with your followers.
3️⃣ Email Marketing: Build an email list and send regular newsletters to keep your clients informed about new services, promotions, and events.
4️⃣ Referral Programs: Implement a referral program to incentivise happy clients to refer their friends and family in exchange for rewards or discounts.
By focusing on these aspects of your business, you’ll not only attract new clients but also retain existing ones. And let’s be real, word-of-mouth marketing is one of the most powerful forms of advertising.
**Conclusion**
Worrying about others in the industry is a waste of time and energy. Instead, focus on building a strong foundation for your business by promoting yourself and providing exceptional services to your clients. Remember, if you take care of your clients first, they’ll take care of you. So go ahead, ignore the competition and focus on being the best version of yourself – both as a professional and as a business owner.
Ready to take control of your business? Start by claiming your listing on Locate Your Look today!
Kerrie Humphrys – Founder and Industry Expert
