Nearly two thirds of women got their skin type incorrect before doing the genome sequence test.
Skin Trust Club analysed a dataset of 1,446 women aged between 27 and 47 living in the Greater London and Greater Manchester areas that used the Skin Trust Club skin health tracking service between January and March 2022.
Nearly two thirds of women got their skin type incorrect before doing the genome sequence test, which analysed a skin swab, the report found.
Women with oily skin were the most incorrect, 19% with oily skin believed it was balanced, and 18% thought their skin was dry but their results were oily.
Also, 10% of women who believed they had balanced skin actually had dry skin, with 5% of women with dry skin believing their skin was oily.
By purchasing products for the incorrect skin type you could be damaging your skin, causing skin problems such as acne, over-producing oil, and dryness, which can promote conditions such as dermatitis.
Dr David Caballero-Lima, chief scientist at Skin Trust Club, said: “The majority are buying – much of it very expensive – skincare products that are not suitable for their skin type.
“Those with dry skin who believe they have oily skin buy products that make the skin more oily, creating an environment that promotes acne. If a person believes they have dry skin when it is actually oily then they create skincare routines with products that make their skin drier.”
Kerrie Humphrys, Founder/CEO of Locate Your Look said – “As someone that has been in the beauty industry for over 30 years, I totally agree, I have come across so many people that were using the wrong skin and hair care products. Your skin and hair changes regularly, so the products you use today may not be the right product in a few months time. The best people to recommend the right products for you are the professionals.”
