Making the most of retail opportunities for your business.
As well as offering a service of high standard in the salon, you also need to strive to help your clients in terms of advice and education. This means being able to suggest specific products for their hair type and advise on how to better take care of their hair.
Retailing enables the team to offer a complete service to all of their clients from entering the salon until they come for their next appointment – aftercare is as important as the experience they receive in the salon.
Consumers habits and comfort levels have changed, whether purchasing groceries, booking a hair cut or buying aftercare products. We have to adapt and get comfortable and be sure our brands and our people are still at the forefront of their thoughts.
Hair, beauty and wellness professionals deserve to make money from their advice and recommendations on products.
Let’s be honest. What a hairdresser does with clients all the time is build trust. People put their heads in a hairdresser’s hands and say, “I’m trusting you with the next two months of my life, and if you screw this up, I’ll be wearing a hat every day.” So, when a hairdresser says, “You need to use this product for your hair,” it’s not just an advertisement. They’re putting their work, their knowledge in play. And the clients trust them. So, why shouldn’t the hairdresser participate in the profit of that retail product?
With customers shifting their retail spend to online, salons really need to become more digitally focused. The pace of change has never been this fast. New technology is coming out every day, and consumers are changing habits, preferences, and brand loyalties. You must change the way you do business too, if you don’t want to become yesterday’s news.
The next phase of retail success, comes from focusing on daily activities, and supporting new habits for stylist and customer.
Imagine how powerful it would be if after each appointment, a customer received a text or email from the salon with a personal product recommendation at the end of the day linking to that specific product on the salon’s online store, where it can be easily purchased and delivered directly to the customer’s home. “That’s business that the salon, not some third party retailer, has earned and that the salon deserves,”
Your Look Club is the Revolution in Salon Retail, an easy way to turn your product recommendations into extra income (Only available to hair, beauty and wellness business owners and professionals). If you would like to find out how you can get started, register your interest – https://bit.ly/3RoC0Ev
Know the trends. Rethink your strategy. Win.
